Social Networking, Video, and Increasing Sales

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Internet-based social networking is the marketing phenomenon of 2008, finally getting some real recognition. For those that think social networking is going to parties and handing out your card, well, maybe you were right about that 3 years ago. But now, it’s all about networking on the Internet. Sites like these include Facebook, MySpace, LinkedIn, Classmates.com, and Plaxo.

The heavyweight in this arena now is Facebook, and with good cause. Here are some recent stats:

  • More than 110 million active users
  • Facebook is the 4th most-trafficked website in the world
  • Facebook is the most-trafficked social media site in the world
  • More than half of Facebook users are outside of college
  • Fastest growing demographic: those 25 years old and older
  • So what this means is that Facebook is not just something for the kids, it’s a full-fledged networking tool for business as well. What’s great about Facebook is that they maintain a certain professionalism about the site. You can’t change the look and feel of the site, it’s very clean. Also, it makes a great way of posting your status and ramblings to everyone in your network, without having to email everyone in your network. This has huge advantages to other social media sites.

    Let’s say you get a video tour from us, if you ask, we’ll upload it to Facebook for FREE. When we upload it, all you have to do is simply press a “share” button. Once you do this, your video will go out to all of your contacts to see, and if they share it or comment on it, the video will go out to all of their friends as well! THAT is INSTANT networking, and with people you don’t even know!

    What’s even better is that your name and picture come up in our video, showing you off as a realtor who makes that extra effort to market your listings. From this, you are bound to get more customers, and more sales.

    And all you had to do was press a button! Now that is marketing!

    PS- have you seen our Facebook Page? Become a fan!