http://www.lastcut.com/news News regarding the business of video production, including corporate, wedding, viral video, and events Fri, 16 Jul 2010 00:41:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.lastcut.com/news/2010/01/photo-montages/ http://www.lastcut.com/news/2010/01/photo-montages/#comments Wed, 13 Jan 2010 23:02:09 +0000 tbanucci http://www.lastcut.com/news/?p=143
This is actually our low-end style photo montage.  We also create 3-D style photomontages that you can request to see, as well as traditional style photo montages.  Hope you like!

]]> http://www.lastcut.com/news/2010/01/photo-montages/feed/ 0 http://www.lastcut.com/news/2009/12/add-video-to-your-linkedin-profile/ http://www.lastcut.com/news/2009/12/add-video-to-your-linkedin-profile/#comments Tue, 01 Dec 2009 08:54:51 +0000 tbanucci http://www.lastcut.com/news/?p=138

Did you know that you can add a video to your LinkedIn profile? What a great addition this would be to get people to know you better and see the real you.

We can help you to make this great video at a low rate, just hit our contact form for more info!

As for inserting the video, check out this blog post by our friends at SimplyZesty, a PR and social media firm based in Dublin, Ireland!]]> http://www.lastcut.com/news/2009/12/add-video-to-your-linkedin-profile/feed/ 0 http://www.lastcut.com/news/2009/07/the-divorce-video/ http://www.lastcut.com/news/2009/07/the-divorce-video/#comments Fri, 31 Jul 2009 23:09:18 +0000 tbanucci http://www.lastcut.com/news/?p=121 Jill Peterson and Kevin Heinz wedding march, here is the divorce video!

It’s a parody people!

]]> http://www.lastcut.com/news/2009/07/the-divorce-video/feed/ 0 http://www.lastcut.com/news/2009/07/copyright-music-in-weddings-new-factors/ http://www.lastcut.com/news/2009/07/copyright-music-in-weddings-new-factors/#comments Fri, 31 Jul 2009 21:18:41 +0000 tbanucci http://www.lastcut.com/news/?p=114

The last time I wrote, I talked about the now famous Jill Peterson and Kevin Heinz wedding march on YouTube, which gave a whole new meaning to wedding entrance. Today I read a great follow up article by the New York Times about it’s monetary effects of a song that not only is over a year old, but is performed by spurned girlfriend-beating recording artist, Chris Brown.

Read the article here on the New York Times site.

The song (Forever) has skyrocketed in sales to #4 on iTunes and #3 on Amazon! All of this from a viral video, giving Chris Brown some much needed money for attorney fees.

You may be asking right about now about what I’m getting at here, is it another shameless self-promotion of professional wedding video coming to the rescue? Normally, yes, it would be (what else would I use this blog for)! However, I found a different message that I can harp on this week.

For those that do not know, it is not “technically” legal to use the copyrighted works of other artists within our videos, whether it be music from a well known artist, photos from another professional photographer, or stock video from another videographer (why a video guy would do that anyway is beyond me). I say “technically”, because when it comes to music, there is a decades long debate about the validity of using popular songs in wedding video, which has been an internal struggle among videographer associations around the world.

Half of the videographers say that this is a personal wedding video that is not being mass produced, and therefore should be able to use favored songs. Just as if someone was editing their vacation video in iMovie, where they can select any of their favorite iTunes to appear in the movie from within the application.

Others say that any use of outside artistry infringes on copyright, and artists should get paid for their work. After all, a videographer would not want his wedding video mass-distributed by someone else and not given proper credit for their work too, right?

There are a multitude of other arguments and factors in this debate, but these are the core points of each. (We happen to offer your favorite popular music for your wedding videos in case you were wondering).

But now, back to the point of the topic: Chris Brown just made a few extra million off of a wedding video! What the publishers and music giants have been arguing against all along is that they are not making money off of music being illegally used in “small distribution” videos. What some of us videographers have been countering all along is that not only are these songs being bought to play in the videos, but the videos are actually promoting the songs and artists to people watching them! And now, this viral video has lent substantial proof to that theory! All we needed was a large scale demographic of that to show us! Before viral video, we only has small groups watching videos, so that the theory could not be substantiated.

This is what I say to the music publishers, bigwigs, and music artists- let us create videos to your songs without recourse, and with your blessings. Part of the sentimentality of wedding video is an aural sensation that the bride and groom can emotionally connect with. In our culture, so many memories have been connected with that of music. Why not attach those songs to people’s most visual memories, like that of a wedding day or other sentimental event?

What are your thoughts on this subject? We’d like to know!

]]> http://www.lastcut.com/news/2009/07/copyright-music-in-weddings-new-factors/feed/ 1 http://www.lastcut.com/news/2009/07/great-entrance-for-wedding/ http://www.lastcut.com/news/2009/07/great-entrance-for-wedding/#comments Thu, 23 Jul 2009 21:57:42 +0000 tbanucci http://www.lastcut.com/news/?p=108
HOWEVER….. what was this couple thinking not getting this professionally recorded?  Everyone that attended this wedding is going to talk about this forever!  This is one of the most unique wedding entrances in history!  Wouldn’t they want to preserve the moment in the best way possible?

Just imagine how fun the rest of this wedding was, but I’m sure none of that was recorded either.  Could have captured so many great moments to share with family, friends, children… and history!

Video below…..

]]> http://www.lastcut.com/news/2009/07/great-entrance-for-wedding/feed/ 2 http://www.lastcut.com/news/2009/04/marketing-on-the-cheap/ http://www.lastcut.com/news/2009/04/marketing-on-the-cheap/#comments Fri, 03 Apr 2009 00:22:05 +0000 tbanucci http://www.lastcut.com/news/?p=52

In this recession, we have actually had a lot of customers come forth to expand their marketing efforts. What better way to do that than add a video to their website and make it “viral” as well? After all, the businesses that thrive are ones that choose to expand marketing efforts rather than layoff employees.

Of course, it is STILL a recession, and many of the companies approaching me want something on the inexpensive side. While we are not big fans of doing work that does not utilize all of our skills, we are often happy to oblige, if nothing more than for a new customer relationship in the future. Often, the project turns out well anyway, and the client comes back to us later to get a higher end video.

A good example of doing something effective, yet under a budget, was a recent customer in SlimVia. SlimVia is a new weight-loss supplement that is battling competitors such as Hydroxycut and Alli. It seems that the SlimVia edge is that it has no side effects.

The client asked us for some simple green-screen work, and they would edit the final product. While I don’t usually like doing camerawork that we don’t get to polish, we agreed and were in and out of the actors house within a couple of hours.

While I would have edited the footage a little differently, it came out nice and effective as an introduction to the client’s site:  http://www.tryslimvia.com/

This was all done for a small amount of work, and they will be able to promote it through sites like YouTube, Facebook, Twitter and more.  How about your site?  Could you benefit from an introductory video as well?  Give us a call!]]> http://www.lastcut.com/news/2009/04/marketing-on-the-cheap/feed/ 0 http://www.lastcut.com/news/2009/03/social-media-marketing-industry-report/ http://www.lastcut.com/news/2009/03/social-media-marketing-industry-report/#comments Fri, 27 Mar 2009 23:54:38 +0000 tbanucci http://www.lastcut.com/news/2009/03/social-media-marketing-industry-report/

For all of the companies I am working with, I consistently recommend using social media techniques to promote their businesses.  This goes for large and small, single person businesses.  Of course, my number one focus is using video to make a huge impact via viral video or on websites, but new techniques, such as posting on Facebook and Twitter have been found to make huge impacts for self-promotion.

Today I read a great report on the impact of social media, and it can be downloaded and found here: Social Media Marketing Industry Report 

This is a good summary of what is going on with the Internet right now, and the age of the “3.0 Web”!  It’s here folks!]]> http://www.lastcut.com/news/2009/03/social-media-marketing-industry-report/feed/ 0 http://www.lastcut.com/news/2009/02/upgrade-blues/ http://www.lastcut.com/news/2009/02/upgrade-blues/#comments Tue, 24 Feb 2009 23:42:49 +0000 tbanucci http://www.lastcut.com/news/?p=43


In upgrading our servers, we have run into a few problems with our front page.  Hopefully all will be resolved soon!

In other news, this upgrade will hopefully bring us a ton of new features to our video output capabilities!  Look forward to some announcements by us soon!

UPDATE: Thanks to Craig, the issue has been fixed!]]> http://www.lastcut.com/news/2009/02/upgrade-blues/feed/ 0